We didn't set out to make software. We set out to fix a problem in our own flooring business — then realized every FCI franchise has the same one.
Every in-home estimate means sending the design van out, blocking a designer's calendar, and the drive time to match — booked before you even know if the homeowner is serious.
We were living that math in our own territories. Meanwhile, the homeowner who couldn't get a price on our website had already called the competitor down the road. We wanted a way to give people a real number instantly, qualify them before we send a designer out, and turn the in-home design visit into the close instead of the pitch.
Nothing on the market fit how a flooring franchise actually sells — so we built it ourselves, around our own books and our own jobs. It worked. Leads came in already anchored to a price, and our visits started converting. Once it was running, the obvious next step was to set it up for other FCI owners — because it's the same business, the same model, and the same problem in every territory.
Placeholder origin story — replace with John & Jen's real version: when you built it, the first results you saw, and what surprised you.
A software company would have guessed. We already know — because we run the same playbook you do.
Cleveland West and Cincinnati East. We know booked design visits, install day, furniture moves, and tear-out — so the tool prices for them.
Your logo, your pricing, your phone, your territory page at /s/yourname. The tool is invisible — homeowners only ever see you.
Every lead goes straight to you, texted with the estimate attached. Nothing held hostage on someone else's platform.
Done-for-you, not a DIY platform. We load your prices and service areas, and we maintain it — you sell flooring.
We'll tell you straight what's live today and what's coming next. No vaporware, no overselling — operator to operator.
Begin with just the software. Add managed marketing and leads when you want them. No long lock-in to find out if it works.
Help every FCI franchise turn website visitors into booked in-home visits — less time on the road, more time closing.
The first tool an FCI owner reaches for when they want more qualified leads without more windshield time.
We're FCI franchisees running Cleveland West and Cincinnati East — fellow owners, not a vendor. We built My Floor Price Now for our own business first, and we still use it every day.
When you work with us, you're talking to operators who've sat in your seat — and who have skin in making this actually move the needle for your franchise.
— John & Jen
🛠 Built with HarmonicWayPlaceholder — add a real photo and a couple lines in your own voice.
Tell us your franchise area and we'll walk you through it with your market in mind — no commitment, operator to operator.